To make an ideal pair of jeans, a unique concept and standard in every detail of design is essential. The thread, the fabric, the sewing, the fit, the prewashed finish….We are particular about every process.
To evolve jeans, the fabric must be evolved first. EDWIN has worked together with a Japanese fabric company to analyze every process of jeans-making. It is pursuing and developing fabrics that resonate with the product concept from the choice of materials to dye and weave.
As represented by liquid ammonia processed denim, which was adapted to the 503 jeans in 1997, many EDWIN denims have become the world standard fashion statement today. EDWIN continues to develop new-generation denims with high level of functions such as suppleness, durability and comfort.
No jeans can be called [the Real Deal] without the delicate yet durable stitches. The rendering of the silhouette down to a millimeter and the unique sewing that is also durable are achieved by the expert skills and sensibility of the craftsmen.
EDWIN's fine sewing technology, which begins with the development of special sewing machines and uses up to 13 types of threads for each part that is sewn, has gained great trust as it is reputed to be of the world's highest level today.
Originated by EDWIN, [Washing] is now a world standard, and is indispensible in adding style to jeans. EDWIN's washing technique, which has planted the culture of [washing] in jeans for the first time, has now established itself as a world standard. The unique expression created by washing has given new value to jeans.
EDWIN has been leading the world in developing innovative washing processes for making jeans from the One Washed in the early 60s to the Old Washed in 1975 and the Stone Washed in the 80s. It has a history of providing new and fashionable style to jeans.
The code number printed in the inside care label is the quality certificate of jeans. By a unique production lot number system, all jeans can be traced [when], [where], [who] and [how] through its production process.
By establishing the complete traceability system through its production process, not only it can prove no harmful substances have been used, but it can also prove that the environment for the manufacturing staff is safe and that safety and humans right are ensured.
